On this day, two emotionally charged speeches about dogs were given more than 50 years apart.
The first was a closing argument from a trial in 1870. Attorney George Graham Vest was representing a client whose hunting dog, Old Drum, had been killed by a neighboring sheep farmer. Instead of addressing the specific facts of the case, Vest took another approach, an emotional appeal to the faithful nature not just of Old Drum, but all dogs:
Gentlemen of the jury: A man’s dog stands by him in prosperity and in poverty, in health and in sickness. He will sleep on the cold ground, where the wintry winds blow and the snow drives fiercely, if only he may be near his master’s side. He will kiss the hand that has no food to offer, he will lick the wounds and sores that come in encounters with the roughness of the world.
Vest won the case and Old Drum’s owner was awarded $50. Today a statue of the dog and a plaque with Vest’s speech are located in front of the courthouse in Warrensburg, Missouri (1).
The second canine-themed talk was a nationally televised speech by vice-presidential candidate Richard Nixon in 1952. As the running mate for Dwight D. Eisenhower on the Republican ticket, Nixon faced a challenge when a story broke that he had taken money from a secret fund set up by a group of millionaires from his home state, California. Nixon’s reputation and his political future were on the line, so on September 23, 1952, he went on national TV, a relatively new medium at the time, to deny the accusations. One major tactic Nixon used in his speech was to appeal to his audience’s sympathies by talking about his humble background, his modest income, and most importantly, his family dog:
A man down in Texas heard Pat on the radio mention the fact that our two youngsters would like to have a dog, and, believe it or not, the day before we left on this campaign trip we got a message from Union Station in Baltimore, saying they had a package for us. We went down to get it. You know what it was?
It was a little cocker spaniel dog, in a crate that he had sent all the way from Texas, black and white, spotted, and our little girl Tricia, the six year old, named it Checkers.
And you know, the kids, like all kids, loved the dog, and I just want to say this, right now, that regardless of what they say about it, we are going to keep it. (2)
Nixon’s speech was a great success. Letters and telegrams of support poured in, and Eisenhower decided to keep him on the presidential ticket, a ticket that six weeks later won in a landslide. Today, Nixon’s speech is known as “The Checkers Speech.”
Both of these speeches — coincidentally presented on September 23rd — exemplify the power of pathos in writing. The Greek philosopher Aristotle wrote about three key components of persuasive rhetoric: ethos, logos, and pathos. Ethos is the writer’s credibility, and logos is the writer’s reasoning. The third, and perhaps most important component, is pathos, the writer’s appeal to emotion. Both Nixon and Vest knew that to persuade their audience they needed more than just reasonable arguments and facts; in addition, they needed to move their audience’s emotions by tugging at their heart strings. By using their words to create moving and specific images, and to tell specific, personal anecdotes, Vest and Nixon crafted cogent and convincing cases.
Today’s Challenge: Pathos-Powered PSA
What is something specific that can be done today by you or by anyone to make the world a better place? Write a Public Service Announcement (PSA) making your case. Craft it as a logical argument, but also pour on the pathos by thinking about not just your audience’s head, but also its heart. Use specific imagery, figurative language, anecdotes, and personal insight to make a connection and to move your audience to act. (Common Core Writing 2 – Argument)
1- Vest, George Graham. Tribute to a Dog. 1855. Public Domain. History Place.com. http://www.historyplace.com/speeches/vest.htm.
2- Nixon, Richard. Checkers Speech. Public Domain. History Place.com. http://www.historyplace.com/speeches/nixon-checkers.htm.
3 – Gallow, Carmine. Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds. New York: St. Martin’s Press, 2014.