December 29:  Greeting Card Day

Today is the birthday of Joyce C. Hall (1891-1982), the founder of Hallmark Cards.  Joyce grew up in Nebraska and his first job was selling perfume door-to door.  At 16, he and his two brothers pooled their money to open the Norfolk Post Card Company.  Later in 1910, seeking better business opportunities, he moved to Kansas City, Missouri where he opened a card and gift shop.  When fire destroyed his entire inventory in 1915, he transformed tragedy into opportunity by taking out a loan and buying an engraving firm.  This set the stage for the creation of his first original greeting card designs.

Hallmark logo.svgStill based in Kansas City, Joyce built Hallmark into a national company, pioneering the card-plus-envelope greeting cards we see today, which replaced postcards.  He also pioneered the way cards were merchandised in stores by taking them out of drawers and placing them in eye-catching displays.  To further promote his company and make Hallmark the most recognizable name in the industry, Joyce began sponsoring television programs, beginning with a live Christmas Eve production of Amahl and the Night Visitors in 1951.  That first program set the stage for the long running primetime television series, the Hallmark Hall of Fame.

Today’s Challenge:  Word Play for a Word Day

What would be your choice for the best Word Day to celebrate with a greeting card?  What ideas do you have for crafting a clever card?  Select a single Word Day and create a clever greeting card to promote and celebrate that day.  Think about what words and art you will put both inside the card and on the front of the card.

(Common Core Writing 2 – Expository)




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