December 14:  Eulogy Day

On this day in 1799 George Washington died at his home in Mount Vernon, Virginia.  Funeral memorials were held in major U.S. cities , and throughout the world people were saddened by Washington’s death.  In France, for example, Napoleon Bonaparte ordered ten days of mourning for America’s great leader and Founding Father.

Gilbert Stuart Williamstown Portrait of George Washington.jpgFollowing Washington’s death, the Sixth Congress commissioned Henry Lee, the father of Confederate military leader Robert E. Lee, to write a eulogy.  Having served under Washington as a major general in the Continental Army, Lee was a logical choice (1).

Written in the elaborate and elevated prose characteristic of the 18th century, Lee demonstrates mastery of parallelism as he praises his comrade in arms:

First in war—first in peace—and first in the hearts of his countrymen, he was second to none in the humble and enduring scenes of private life; pious, just, humane, temperate, and sincere; uniform, dignified, and commanding, his example was as edifying to all around him as were the effects of that example lasting. To his equals he was condescending, to his inferiors kind, and to the dear object of his affections exemplarily tender; correct throughout, vice shuddered in his presence, and virtue always felt his fostering hand; the purity of his private character gave effulgence to his public virtues. His last scene comported with the whole tenor of his life—although in extreme pain, not a sigh, not a groan escaped him; and with undisturbed serenity he closed his well spent life. Such was the man America has lost—such was the man for whom our nation mourns (2).

Today’s Challenge:  A Word of Praise Before You Go

The word eulogy is from Greek meaning “praise.”  Although we normally associate eulogies with funerals, eulogies can also praise a person who is still alive.  Who is someone who is alive today that you think deserves sincere praise?  Write a eulogy for a living person.  Identify specifically the positive traits of this person with specific examples of what makes the person so special.  Whether or not the person is someone you have met, make it clear to the audience why this person means so much to you. (Common Core Writing 2 – Expository)

Quotation of the Day:  The promulgation of his fixed resolution stopped the anxious wishes of an affectionate people from adding a third unanimous testimonial of their unabated confidence in the man so long enthroned in their hearts. When before was affection like this exhibited on earth? Turn over the records of ancient Greece ; review the annals of mighty Rome ; examine the volumes of modern Europe – you search in vain. America and her Washington only afford the dignified exemplification. -Henry Lee on Washington

1-http://www.mountvernon.org/digital-encyclopedia/article/first-in-war-first-in-peace-and-first-in-the-hearts-of-his-countrymen/

2-Safire, William.  Lend Me Your Ears:  Great Speeches in History.  New York:  W.W. Norton & Company, 1997: 169.

 

December 13:  Concession Day

On this day in 2000 one of the closest and most contentious presidential elections in U. S. history ended when Vice President Al Gore gave a speech conceding the presidency to George W. Bush.  The day before, the United States Supreme Court decision in Bush v. Gore ended voting recounts in the state of Florida and effectively awarded the election to Bush.  Although Gore won the plurality of the popular vote, he lost the election when Florida’s 25 electoral votes were awarded to Bush.

Thus, on December 13, 2000, more than a month after Americans had cast their votes, Gore gave his concession speech:

Now the U.S. Supreme Court has spoken. Let there be no doubt, while I strongly disagree with the court’s decision, I accept it. I accept the finality of this outcome which will be ratified next Monday in the Electoral College. And tonight, for the sake of our unity of the people and the strength of our democracy, I offer my concession (1).

As Gore demonstrated in his speech, sometimes a politician has to admit defeat.  That does not mean, however, that the person is a failure.  After leaving public service, Gore gained prominence as an author and an environmental activist, winning the Nobel Peace Prize in 2007 for his work in combating climate change.

In argumentation, instead of being an admission of defeat, a concession is an admission that a portion of an opposing argument is true.  Inexperienced writers often see concession as a weakness, but experienced writers know it is a powerful method for establishing common ground.

When a concession is carefully and clearly framed, it shows the audience that you have carefully considered both sides of the argument.  By clearly addressing the opposing views and showing that you understand them fully, you can better neutralize them by combining them with arguments that support your thesis.

Imagine for example that a police officer pulls over two drivers for speeding.  The first driver argues as follows:

“Officer, I wasn’t speeding and should not get a ticket.”

In contrast, the second driver states the following:

“Officer, I probably was going too fast, but if you look at my driving record, you’ll see that I’m a safe driver.”  

Which of the two drivers do think has the best chance of getting off with a warning?  If this were a bet, you probably would put your money on the second driver.  He understands that making a concession is not admitting defeat; instead, a concession is a valuable move, requiring that you give a little ground to gain a lot.

Today’s Challenge:  Comparison, Contrast, and Concession

Given two items in a category to debate, how might you include a concession in your argument?  Write a comparison and contrast paragraph in which you argue for the merits of one thing over the other.  Include a concession in your argument, acknowledging at least one of the merits of the opposition side.  Select one of the topics below, or come up with your own:

Seasons:  Summer or Winter?

Pets:  Cat or Dog?

Sports to watch:  Football or Baseball?

Sports to play:  Team or Individual?

Continents to Visit:  Europe or Australia?

Sci-Fi:  Star Wars or Star Trek?

Movie Genres:  Action or Comedy?

Political Parties:  Republican or Democrat?

Political Philosophies:  Capitalism or Socialism?

Books:  Fiction or Nonfiction?

Bands:  Beatles or Rolling Stones

Presidents:  Lincoln or F.D.R?

NBA Franchises:  Celtics or Lakers?

Fast Food Franchises:  McDonalds or KFC?

As you write make sure that you make a strong claim for your side of the argument while at the same time conceding a strength of the opposition’s side.  Use the templates below to help you frame your concession:

People who argue X are correct when they say that _______________; however, a more important point is _________________________________.

Admittedly it is true that _____________________________________, but it does not necessarily follow that _______________________________________.

Although it is true that _____________________, I believe __________________ because __________________________________________.

(Common Core Writing 1 – Argument)

Quotation of the Day:  . . . one way to get people to agree with you is to agree with them — tactically, that is.  Agreeing up front does not mean giving up the argument.  Instead, use your opponent’s points to get what you want.  Practice rhetorical jujitsu by using your opponent’s own moves to throw him off balance.  -Jay Heinrichs

1-http://www.authentichistory.com/1993-2000/3-2000election/3-dispute/20001213_VP_Gore_Concession.html

 

December 2:  Two-Word Allusion Day

Two speeches given by American presidents on this date in the 1800s launched key ideas that would influence the growth and influence of the United States.

James Monroe White House portrait 1819.gifThe first speech, given on December 2, 1823 by President James Monroe, launched the Monroe Doctrine. In his State of the Union Address, Monroe announced that the United States would frown upon any further interference or colonization of the Americas by foreign powers (1).

The second speech, given on December 2, 1845 by President James Polk, launched the term Manifest Destiny. In his State of the Union Address, Polk made it clear that he was committed to the expansion of the United States through the annexation of Texas, the acquisition of the Oregon territory, and the purchase of California from Mexico. Although he did not use the term Manifest Destiny in his speech, the term, originally coined by journalist John L. O’Sullivan, became the operative term to describe the expansion of the young nation, which happened to be the primary subject of Polk’s speech (2).

Today’s Challenge: Two Words – American History

Manifest Destiny and Monroe Doctrine are just two examples of several two-word appellations for key events or ideas in American history.  Below are several examples of two-word allusions from American history.  Each of these references represents a key story involving real people and real events that influenced the course of American history:

Boston Massacre

Burr-Hamilton Duel

Constitutional Convention

Dred Scott

Emancipation Proclamation

First Amendment

Great Society

Homestead Act

Mason-Dixon Line

Mayflower Compact

Mexican War

Missouri Compromise

New Deal

Northwest Passage

Oregon Trail

Plymouth Rock

Stamp Act

Teapot Dome

Underground Railroad

Whiskey Rebellion

Wounded Knee

Scopes Trial

XYZ Affair

Select one of the two-word allusions above, and research the story behind it.  Write a brief report explaining what happened, who was involved, and why these two words are an important part of the story of the Unites States.

(Common Core Writing 2 – Expository)

Quotation of the Day: The whole enterprise of this nation, which is not an upward, but a westward one, toward Oregon, California, Japan, etc., is totally devoid of interest to me, whether performed on foot, or by a Pacific railroad…. It is perfectly heathenish,—a filibustering toward heaven by the great western route. No; they may go their way to their manifest destiny, which I trust is not mine…. I would rather be a captive knight, and let them all pass by, than be free only to go whither they are bound. What end do they propose to themselves beyond Japan? What aims more lofty have they than the prairie dogs? -Henry David Thoreau

1 – http://en.wikipedia.org/wiki/Monroe_doctrine

2 – http://en.wikipedia.org/wiki/Manifest_Destiny

12/2 TAGS:  allusion, speech, Monroe, James, Monroe Doctrine, Manifest Destiny, O’Sullivan, John L., Polk, James

December 1: Most Influential Person Who Never Lived Day  

On this date in 1976, Leo Burnett (1891-1971) gave a speech to the gathered executives of his advertising agency, Leo Burnett Worldwide.  In his talk, which has become known as “The When to Take My Name Off the Door Speech,” Burnett challenged his employees to never forget that advertising is not just about making a buck; it’s about the creative process:

Leo Burnett.jpgBut let me tell you when I might demand that you take my name off the door. That will be the day when you spend more time trying to make money and less time making advertising – our kind of advertising.

When you forget that the sheer fun of ad making and the lift you get out of it – the creative climate of the place – should be as important as money to the very special breed of writers and artists and business professionals who compose this company of ours – and make it tick.

When you lose that restless feeling that nothing you do is ever quite good enough.

When you lose your itch to do the job well for its sake – regardless of the client, or money, or the effort it takes. (1)

In his illustrious career, Burnett created some of the most influential characters in the history of advertising, including the Marlboro Man, Tony the Tiger, Charlie the Tuna, and the Maytag Repairman.

Burnett opened his ad agency in the middle of the Great Depression, and on the day it opened he famously put a bowl of apples in the reception area.  His brash move of opening a business in the middle of the Depression caused some to say that it wouldn’t be long before he was selling those apples on the street.  Instead, the company thrived, and by the end of the 1950s it was earning over 100 million dollars annually.

The book The 101 Most Influential People Who Never Lived ranks fictional characters from literature, fable, myth, and popular culture.  The writers, Allan Lazar, Dan Karlan, and Jeremy Salter, got the idea to write the book after reading Michael Hart’s book The 100:  A Ranking of the Most Influential Persons in History.  

The fictional character ranked as the number one most influential is Leo Burnett’s creation, The Marlboro Man.  The burly cowboy was the symbol of Marlboro Cigarettes beginning in 1955.  By 1972, Marlboro was the top cigarette brand in the world, and by 2000 it owned a 35 percent market share of U.S. cigarette sales (2).

The following are other influential characters, each born in the imagination of a creative individual and brought to life on a page or a screen:

Hamlet

Oedipus

Dracula

Atticus Finch

Hester Prynne

Mickey Mouse

Barbie

Big Brother

Captain Kirk and Mr. Spock

Prometheus

King Arthur

Sherlock Holmes

Uncle Sam

Ebenezer Scrooge

Today’s Challenge:  Unforgettable Favorite from Fiction

What fictional characters would make your list of the most influential?  What makes them so special?  Write a short speech making your case for the single character that you think should receive the award for most influential.  Make sure to provide enough detailed evidence to show what makes this character so important, not just to you, but to society at large. (Common Core Writing 1 – Argument)

Quotation of the Day:  When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either. -Leo Burnett

1-http://www.brandingstrategyinsider.com/2007/10/great-moments-3-2.html#.V3xid-srLnB

2-Lazar, Allan, Dan Karlan, and Jeremy Salter.  The 101 Most Influential People Who Never Lived: How Characters of Fiction, Myth, Legends, Television, and Movies Have Shaped Our Society, Changed Our Behavior, and Set the Course of History.  New York:  HarperCollins Publishers, 2006.

12/1 TAGS:  Burnett, Leo, fictional character, Marlboro Man, speech

November 13:  TED Talks Day

On this date in 2012, TED.com presentations reached one billion views.  TED (Technology, Entertainment, and Design) was created by Richard Saul Wurman, who hosted the first TED conference in Monterey, California in 1984.  Attendees paid $475 to watch a variety of 18-minute presentations.  In 2009, TED began to depart from its once a year model by granting licenses to third parties for community-level TEDx events.  The TED.com website was launched in 2006, and today there are TED events in more than 130 countries.  

While the number of TED talks has increased over the years, the basic template of each talk remains the same as the first talks in 1984.  Each presentation is crafted to be emotional, novel, and memorable.

In his book Talk Like TED, communication coach Carmine Gallo acknowledges that the success of any TED presentation relies on a communication theory that goes back to an era long before TED talks:

The Greek philosopher Aristotle is one of the founding fathers of communication theory.  He believed that persuasion occurs when three components are represented:  ethos, logos, and pathos.  Ethos is credibility.  We tend to agree with people whom we respect for their achievements, title, experience, etc.  Logos is the means of persuasion through logic, data and statistics.  Pathos is the act of appealing to emotions.

Gallo suggests that speakers analyse their presentations by assigning each sentence of the speech to one of the three appeals.  The best presentations, Gallo says, will contain a high percentage of pathos.  Persuasion is defined as “influencing someone to act by appealing to reason”; however, reason alone will not win the day.  We’ve been telling stories much longer than we have been arranging formal arguments or writing our ideas down on paper.  Great speakers know the power of story and imagery to inject emotion and meaning into a speech (1).

Today’s Challenge:  Make a Persuasion Pie

What are the key qualities that make an effective oral presentation?  Watch a TED talk of your choice, and as you watch, take notes on where the speaker uses logos, ethos, and pathos.  After you’ve watched the speech, create a pie chart in which you assign each of the three appeals a percentage.  Write an analysis of the presentation in which you explain the percentages and the impact of each appeal.  For the full effect, watch a second TED Talk and compare your second pie to the first to decide which talk was more effective.

Quotation of the Day:  Dale Carnegie wrote the first mass market public-speaking and self-help book in 1915, “The Art of Public Speaking”  . . . . He recommended that speakers keep their talks short.  He said stories were powerful ways of connecting emotionally with your audience.  He suggested the use of rhetorical devices such as metaphors and analogies. -Carmine Gallo

1-Gallow, Carmine.  Talk Like TED:  The 9 Public-speaking Secrets of the World’s Top Minds.  New York:  St. Martin’s Press, 2014:  47-48.

 

November 12:  Greatest Single Thing Day

On this day in 1926, Branch Rickey gave a speech entitled “The Greatest Single Thing a Man Can Have” to the Executives Club of Chicago.  Rickey is best known as the man who broke major league baseball’s color barrier by signing Jackie Robinson to the Brooklyn Dodgers in 1947.

Rickey was fired as the manager of the St Louis Cardinals in 1925; however, the owner of the team, recognizing Rickey’s talent for player development, offered Rickey a position as an executive for the team.  In this new position Rickey began to invest in several minor league baseball clubs, using them to develop future talent for the Cardinals.  By doing this Rickey invented what is now a staple of Major League Baseball, the minor-league farm system.

In his speech to the Executives Club, Rickey began with an anecdote from his time as the Cardinals’ manager.  It involved an amazing feat of athleticism, not by one of his players, but by an opposing player for the Detroit Tigers, Ty Cobb.  In the play, Cobb stole two straight bases to score the winning run in extra innings.  In describing the play, Rickey expressed his amazement at Cobb’s audacity;  Cobb did not rely on luck to win the game; instead, “he made his own breaks.”

The tenaciousness displayed by Cobb on the basepaths — his unwillingness “to alibi his own failures” and his singular desire to be the best — is what Cobb argues is the single greatest thing a ball player or any person can have (1).

Rickey’s speech is made memorable by its inductive organization.  Beginning with a specific incident by a specific person in a specific place, Rickey first shows his point to his audience before he tells it.  As he continues, he broadens the focus from Cobb, to baseball players in general, and finally to people in general.  Rickey’s audience expected him to talk about baseball, but Rickey knew he was talking to a group of business executives.  The genius of his speech is that he was able to meld together the details about Cobb with a universally applicable principle of success.

Today’s Challenge:  What’s Your SGT?

What would you argue is the single greatest thing a person can have? Brainstorm a list of ideas, and try for a variety of ideas that range from general qualities to concrete objects.  Once you have your best idea, write a speech that is organized inductively — that is, one that begins with an example or anecdote to show rather than tell.  After your specific example or anecdote, broaden your point to make it universally applicable to a general audience.

Quotation of the Day:  The greatest single thing in the qualification of a great player, a great team, or a great man is a desire to reach the objective that admits of no interference anywhere.  That is the greatest thing I know about baseball or anything else.  -Branch Rickey

1- Safire, William.  Lend Me Your Ears:  Great Speeches in History.  New York:  W.W. Norton & Company, 1997: 521-523.

 

October 28:  Salute to Contemporaries Day

On this day in 1930, British playwright George Bernard Shaw (1856-1950) spoke at a dinner honoring Albert Einstein (1879-1955).  Shaw presented a short speech saluting the scientist for his work, calling Einstein “the greatest of our contemporaries.”

Shaw began his speech by identifying eight great men of history whom he called “makers of universes.” These men were Pythagoras, Ptolemy, Kepler, Copernicus, Aristotle, Galileo, Newton, and Einstein  — all great men of science, who unlike the “makers of empires” did not have hands “stained with the blood of their fellow men.”  Shaw continued by comparing Isaac Newton (1643-1727) and Einstein, explaining how Einstein challenged Newton’s rectilinear view of the universe, replacing this view with his curvilinear universe.  The Englishman Newton presented a model for the universe that stood for 300 years.  In 1916, at the age of 26, Einstein gave the world a new model, his theory of general relativity.  

Shaw summed up his admiration for Einstein as follows:

The heavenly bodies go in curves because that is the natural way for them to go, and so the whole Newtonian universe crumpled up and was succeeded by the Einstein universe.  Here in England, he is a wonderful man (1).

Today’s Challenge:  Salute
When we speak of “contemporaries” we are talking about people who lived at the same time.  For example, George Bernard Shaw and Einstein were contemporaries; Einstein and Newton were not.  What person living today would you argue is the most influential?  Who would you label as the greatest of our contemporaries?  Brainstorm some names of great people who are still living.  Identify the one you would honor, and like Shaw write your short tribute, making your case for the person as the most influential person alive.  For some help in your research, read one of Time magazine’s “The 100 Most Influential People” editions.  This annual issue features the most influential living people with tributes written by their contemporaries. (Common Core Writing 1 – Argument)

Quotation of the Day:  He and I, in a sense, grew up together. We were within a year of the same age, and we were kind of naively optimistic and built big companies. And every fantasy we had about creating products and learning new things — we achieved all of it. And most of it as rivals. But we always retained a certain respect and communication, including even when he was sick. –Bill Gates about his contemporary Steve Jobs

 

1-Safire, William.  Lend Me Your Ears:  Great Speeches in History.  New York:  W. W. Norton & Company, 1997: 206-8.

October 14:  A Speech Can Save a Life Day

On this date in 1912, Theodore Roosevelt was shot by an unemployed saloon keeper in Milwaukee, Wisconsin.

Roosevelt was nearing the end of his campaign for president.  Having left politics after his second term as U.S. president in 1909, he returned for a run at an unprecedented third term when his hand-picked successor William Taft did not live up to his expectations.  For this campaign, Roosevelt formed a new political party, The Bull Moose Party (officially called the National Progressive Party).

On the evening of October 14th, Roosevelt was leaving his hotel in Milwaukee to make a campaign speech.  Just as he was entering the car that would take him to the auditorium, an unemployed saloonkeeper named John Schrank, standing a few feet away, fired a shot from his Colt .38 revolver into Roosevelt’s chest.  Schrank was immediately tackled and arrested, and Roosevelt’s handlers prepared to whisk him away to the hospital.  Roosevelt, however, refused, demanding to be taken immediately to the auditorium to fulfill his campaign appearance.

Only when he arrived backstage at the auditorium did Roosevelt allow himself to be examined by doctors.  Their exam revealed that a bullet had indeed pierced Roosevelt’s chest.  Although he was bleeding, the shot was not fatal — fortunately for Roosevelt the bullet’s path had been slowed by the folded 50-page speech he carried in his breast pocket.  Stepping up the podium, Roosevelt revealed his bloody shirt and the bullet-pierced manuscript of his speech to the audience.  He began his speech by saying:  “Friends, I shall ask you to be as quiet as possible. I don’t know whether you fully understand that I have just been shot—but it takes more than that to kill a Bull Moose.”

Only after speaking for more than an hour did Roosevelt step away from the podium.  On Election Day, November 5th, Roosevelt lost the election to the Democratic candidate Woodrow Wilson.  John Schrank spent the rest of his life in an insane asylum.  In a somewhat Shakespearean twist, Schrank claimed that the ghost of President William McKinley had appeared to him and ordered the hit; it was McKinley’s assassination that had made Roosevelt president in 1901.

Today, visitors to the Smithsonian National Museum of American History can view a bullet-pierced page of Roosevelt’s speech.  The bullet, however, remained lodged in Roosevelt’s rib for the rest of his lift.  He died in his sleep in 1919 and is buried in Oyster Bay, New York.

Unlike many people, Theodore Roosevelt did not fear public speaking.  According to the Washington Post, public speaking is the the biggest phobia of Americans, followed by fear of heights, drowning, strangers, zombies, and clowns (in that order) (2).

One antidote to fear of public is a good sense of humor and a realistic understanding that it is an irrational fear, as illustrated by Jerry Seinfeld in the following joke:

I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing – number two was death! That means to the average person if you have to be at a funeral, you would rather be in the casket than doing the eulogy.

An even better antidote is to face it head on, as explain in the following analogy by Dale Carnegie in his book The Art of Public Speaking:

Did you ever notice in looking from a train window that some horses feed near the track and never even pause to look up at the thundering cars, while just ahead at the next railroad crossing a farmer’s wife will be nervously trying to quiet her scared horse as the train goes by? How would you cure a horse that is afraid of cars—graze him in a back-woods lot where he would never see steam-engines or automobiles, or drive or pasture him where he would frequently see the machines? Apply horse-sense to ridding yourself of self-consciousness and fear: face an audience as frequently as you can, and you will soon stop shying.

Today’s Challenge:  I Came, I Saw, I Spoke

How can people best sum up the courage to confront and conquer their fears of public speaking? What are your top three go-to topics for a brief speech?

You’re not always given the chance to pick your own topic; however, choosing and preparing speeches on topics you care about is an excellent way to gain the kind of confidence you need to speak under any circumstances (even with a bullet lodged in your chest).  For example, when Julius Caesar was a young man he was kidnapped by pirates; to kill time during his captivity, he composed short speeches and poems and read them aloud to his captors.  Brainstorm a list of your go-to speech topics — topics that you know something about and are passionate about.  Then compose a short speech sharing your passion with an audience. (Common Core Speaking and Listening 4 – Present Information)

Quotation of the Day:  Be sincere, be brief, be seated.  –Franklin D. Roosevelt, cousin to Theodore Roosevelt and 32nd President of the Unites States.

 

1- //www.smithsonianmag.com/history/the-speech-that-saved-teddy-roosevelts-life-83479091/?no-ist

2- https://www.psychologytoday.com/blog/the-real-story-risk/201211/the-thing-we-fear-more-death

 

October 4: Elevator Speech Day

On this day in 1911, the first public elevator began service at Earl’s Court Metro Station in London.  In England an elevator is called a “lift,” but whatever it’s called, an elevator ride is a short trip that puts you in a confined space with total strangers.

People who work in the business world make frequent trips on elevators. Maybe that’s why the elevator has become such a powerful communication metaphor in business the past few years.  The “elevator pitch” is a short speech put together by salespeople, entrepreneurs, or other business people to capsulize their ideas and to communicate them clearly to potential clients and investors.  The idea is to know your project, idea, or product so well that you can “sell” it to anyone on a short elevator ride.

In an elevator pitch, time is of the essence, so they must be crafted carefully. Each of the Seven Cs below is followed by advice on how to avoid a clunky ride:

1 Concise:  The speech should be no more than 60 seconds, so each word must count.

2 Clear:  There’s no time to repeat yourself, so make sure that your ideas are clear enough to be understood by your audience.

3 Compelling:  Include a hook, some dramatic tension, and vivid imagery to show your audience that your ideas are important and that something significant is at stake.

4 Credible:  Include credible evidence that shows that you have done your homework and that you know what you’re talking about.

5 Concrete:  Give your audience specific, tangible details and evidence that shows, not just tells, your point.

6 Conversational:  Write out your complete elevator speech, but include plain, forceful language that makes is sound spontaneous and natural.

7 Complete:  Any speech, even a short one, needs a beginning, a middle, and and end.  Organize it with these three parts, writing strategically to open strong, to maintain interest in the middle, and to close confidently(1).

Today’s Challenge:  Going Up with an Up-to-the-Minute Pitch
How would you complete the following title with an idea that would make a compelling speech:  “Why You Should . . . “ ?  Brainstorm some ideas; then, select your best one, and write an elevator pitch that follows the principles of The Seven Cs.  Be prepared to share your pitch, attempting to get as close as you can to the one minute time limit.  Work with a partner to practice, time, and perfect your pitch.  (Common Core Writing 1 – Argument)

Examples of elevator pitch topics:

Why you should floss.

Why you should go to college.

Why you should not be afraid of failure.

Why you should become an organ donor.

Why you should take the stairs instead of the elevator.

Why you should make your speeches short and to the point.

Why you should take notes by hand instead of with a laptop.

(Common Core Writing 1 – Argument)

Quotation of the Day:  The purpose of an elevator pitch isn’t to close the sale. The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project. And the idea of using vacuous, vague words to craft a bland mission statement is dumb. No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over. -Seth Godwin

 

1-http://elevatorpitchessentials.com/essays/ElevatorPitch.html

September 25:  Convocation Day

On this date in 1991, Professor Jacob Neusner, a historian of religion, delivered the convocation address to students at Elizabethtown College in Pennsylvania. Unlike a commencement speech, which is presented at a graduation ceremony at the end of a school term, a convocation is a speech to incoming students at the beginning of a school term.

The purpose of a convocation, therefore, is to call a student body together and to spark the students’ quest for knowledge as they stand poised at the beginning of a new school year.  Neusner clearly is qualified to speak about acquiring knowledge, having played a part in the publication of over 1,000 books, either as an author, editor, or translator.  In his convocation, Neusner evoked examples of history’s great teachers, teachers who helped their students to discover truth for themselves:

Socrates was the greatest philosopher of all time, and all he did was walk around the streets and ask people irritating questions.  Jesus was certainly the most influential teacher in history, and his longest “lecture” — for instance, the Sermon on the Mount — cannot have filled up an hour of classroom time or a page in a notebook.  

Professor Neusner ended his speech by calling students to look not only to their teachers for learning, but also to look within themselves:

Your imagination is our richest national resource; an open and active mind, our most precious intangible treasure.  That’s what we try to do at our universities and colleges in this country:  teach people to teach themselves, which is what life is all about — during the coming year, and during all the years of your lives and mine.

Today’s Challenge:  School’s Cool! You’d Be a Fool to Miss a Single Day at School
What is the purpose of education?  What would you say to welcome, motivate, and inspire students to make the most of their learning in the coming year?  Write the text of your convocation speech giving your audience the best advice you can about how not to take their education for granted. (Common Core Writing 1 – Expository)

Quotation of the Day:  Professors are there to guide, to help, to goad, to irritate, to stimulate.  Students are there to explore, to inquire, to ask questions, to experiment, to negotiate knowledge. –Jacob Neusner

 

1- Safire, William.  Lend Me Your Ears:  Great Speeches in History.  New York:  W.W. Norton & Company, 1997.

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