On this date in 1993, one of the most hilarious missives in the history of letter writing was sent to an American corporation. Before we look at the letter, let’s look at the history of how it came to be written.
In July of 1993, Paul Rosa received a piece of junk mail that changed his life. It was a brief letter from Pizza Hut’s delivery unit saying that they had not received an order from Rosa’s address in a long time. The letter from the Vice-president of Pizza Hut marketing reminded Rosa of the quality, variety, and value of Pizza Hut pizza. It might have been just another piece of junk mail, but one line in the letter resonated with Rosa. It said: “You see, you’re the kind of customer we’d like to see more often.” Rosa wrote back a letter to Pizza Hut asking, “What kind of customer wouldn’t you like to see more often?”
This first letter started a letter-writing campaign that went on for months, covering more than 100 different corporations. Rosa’s mission statement was: Since American corporations are treating their customers like idiots, “while reaching for their wallets,” I am going to get even by writing them letters in which I act like an idiot.
The letters from Rosa’s “kamikaze consumer crusade” were published in 1995 in the book Idiot Letters: One Man’s Relentless Assault on Corporate America.
The following is the letter that Rosa sent to Oil-Dri Corporation of America the makers of Cat’s Pride Premium Cat Litter on August 3, 1993.