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On this day in 1911, the first public elevator began service at the Earl’s Court Metro Station in London. In England an elevator is called a “lift,” but whatever it’s called, an elevator ride is a short trip that puts you in a confined space, often with total strangers (1).
People who work in the business world make frequent trips on elevators. Maybe that’s why the elevator has become such a powerful communication metaphor in business the past few years. The “elevator pitch” is a short speech put together by salespeople, entrepreneurs, or other business people to capsulize their ideas and to communicate them clearly to potential clients and investors. The idea is to know your project, idea, or product so well that you can “sell” it to anyone on a short elevator ride.
When constructing an elevator pitch, remember the mnemonic device PITCH:
P = Point: Make sure you have a clear main point, a clear claim.
I = Imagery: Use language that goes beyond just telling your point; instead, use imagery that shows – the kind of language that will captivate your listener’s imagination.
T = Time: Timing is central for an elevator pitch. Practice it until you get it down to an exact time that is no more than two minutes.
C = Concrete: Watch out for language that is too abstract. It’s okay to talk about your ideas, but try to make them as specific as possible by including concrete nouns that will ground your ideas in tangible, real things.
H = Human Interest: Remember that your audience is made up of real people, and real people are always interested in other real people. Bring your ideas alive by showing how they relate to and impact real people.
Today’s Challenge: Up-to-the-Minute Pitch
How would you complete the following title with an idea that would make a compelling speech: “Why You Should . . . “ ? Brainstorm some ideas; then, select your best one, and write an elevator pitch that follows the principles of PITCH. Be prepared to share your pitch, attempting to get as close as you can to the two-minute time limit. Work with a partner to practice, time, and perfect your pitch.
Examples of elevator pitch topics:
Why you should floss.
Why you should go to college.
Why you should not be afraid of failure.
Why you should become an organ donor.
Why you should take the stairs instead of the elevator.
Why you should make your speeches short and to the point.
Why you should take notes by hand instead of with a laptop.
(Common Core Writing 1 – Argument)
1- The History Calendar. October 4. http://www.thehistorycalendar.com/oct/october-4th.html.