On this date in 1986, sociologist Amitai Etzioni coined the term mcjob in an article published in the Washington Post. In the article entitled The Fast-Food Factories: McJobs are Bad for Kids, Etzioni critiqued the “low-pay, low-prestige, low-benefit, no-future” jobs in the fast food industry (1). McDonald’s franchises were the first to employ the prefix, attaching it to their own menu items (Egg McMuffin, Chicken McNuggets, etc.). As demonstrated by Etzioni’s neologism, the prefix Mc- began to be used for things besides food, particularly for things that were seen as quick, cheap, and superficial, such as McTheater, McFashion, McPaper, and McMansion (2).
Today’s Challenge: McWord Game
Generate your own neologism by attaching the prefix Mc- to something that you view as quick, cheap, or superficial. Then, write your definition of the word including an explanation of what makes your definition distinctive.
Quotation of the Day: ‘Star Trek’ is the McDonald’s of science fiction; it’s fast food storytelling. Every problem is like every other problem. They all get solved in an hour. Nobody ever gets hurt, and nobody needs to care. You give up an hour of your time, and you don’t really have to get involved. It’s all plastic. —David Gerrold